759 Leads at £8.73 CPL from Meta Ads
Tracking-first lead gen for a B2B industrial equipment/services business -- built for consistent inbound demand, not random boosts.
Leads
*GBP amounts converted from ILS at 1 ILS = £0.23778.
Want similar results for your business?
Winning Campaigns
- Leads: 759
- CPL: £8.73
- Spend: £6,623.28
- Impressions: 1,301,218
Primary acquisition campaign with scalable lead volume at efficient CPL.
- Conversations: 442
- Cost / conversation: £12.59
- Spend: £5,565.64
Direct-response contact path for prospects who prefer messaging.
What Was Happening Before
A B2B industrial equipment and services business needed a reliable, scalable lead generation system. Previous advertising efforts lacked proper tracking and attribution, making it impossible to make data-driven decisions about budget allocation. The challenge was building a structured campaign system that could deliver consistent inbound demand with clear measurement.
The Strategy
We took a tracking-first approach, validating attribution before scaling budgets. Clean campaign structure separated cold acquisition from high-intent messaging, with systematic creative iteration to maintain performance.
- Validated tracking and attribution before scaling budgets
- Clean campaign structure to separate cold acquisition vs high-intent messaging
- Systematic creative iteration (angles, variations, winners)
- Weekly optimisation cadence with budget rules and pruning
What Happened
The campaigns generated 759 leads at £8.73 CPL from £6,623.28 in spend across 1,301,218 impressions. The WhatsApp conversations campaign delivered 442 high-intent contacts at £12.59 per conversation, providing an additional direct-response channel.
759
Total Leads
£8.73
Cost Per Lead
£6,623.28
Total Spend
1,301,218
Impressions
What This Means for Your Business
Clear conversion paths reduced friction, while a structured testing framework prevented creative fatigue. Cleaner campaign structure improved learning speed and efficiency, proving that B2B lead generation on Meta can deliver strong results when tracking and structure are prioritised from the start.
Want results like this with a predictable system?
No obligation. We'll deliver a prioritised growth plan within 72 hours.