Cookie Policy | Advertising Precision

This Cookie Policy explains how Gal Shlomai, trading as Advertising Precision ("we", "us", "our"), uses cookies and similar technologies on this website.

Email: business@advertisingprecision.com
Address: 3 Whitebridge Court, Newcastle, NE3 2DL, UK

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites work properly, improve performance, and support analytics and advertising.

We may also use similar technologies (for example, pixels and tags) that collect information about website usage and ad interactions.

2. Why we use cookies

We use cookies to:

make the website function correctly;
remember preferences (where applicable);
understand how people use the website;
measure performance of our pages and campaigns;
improve our services and marketing.

3. Types of cookies we use

A) Strictly Necessary Cookies (always active)

These are essential for the website to work and cannot be switched off in our systems. They are usually set in response to actions you take, such as privacy choices, security, and core site functionality.

B) Analytics Cookies (consent required)

These help us understand traffic and user behaviour (for example: page visits, time on page, and conversion paths), so we can improve website performance.

C) Advertising / Targeting Cookies (consent required)

These cookies and pixels help us measure ad performance, build remarketing audiences, and show more relevant ads on third-party platforms.

D) Functional Cookies (consent required, where used)

These support enhanced functionality and personalization features.

4. Cookies and tools we currently use

Depending on your consent choices, we may use:

Google Analytics (GA4) -- website analytics and performance insights
Google Ads tag -- ad measurement, conversion tracking, remarketing
Meta Pixel -- campaign measurement, conversion tracking, remarketing

We may add or remove tools over time as our website evolves. If we make material changes, we will update this policy.

5. Legal basis and consent

For strictly necessary cookies, we rely on the relevant legal exemption for essential functionality.

For analytics, advertising, and other non-essential cookies, we ask for your consent before placing them on your device. You can accept, reject, or manage preferences at any time through our cookie controls. This aligns with UK cookie rules under PECR and UK GDPR expectations for valid consent.

6. How to manage your cookie choices

You can manage cookies in three ways:

Use our cookie banner/preferences tool when you first visit;
Click to update choices at any time;
Adjust browser settings to block or delete cookies.

Please note: blocking some cookies may affect website functionality.

7. How long cookies last

Some cookies are deleted when you close your browser ("session cookies"), while others remain for a set period ("persistent cookies").

Retention periods depend on the cookie purpose and provider settings. We keep cookie-related data only as long as needed for the purposes described, then delete or anonymise it where possible.

8. Third-party providers and international transfers

Some cookie providers process data outside the UK. Where this happens, we apply appropriate safeguards required by UK data protection law.

For more information on how personal data is handled generally, please see our Privacy Policy.

9. Your rights

Under UK data protection law, you may have rights including access, correction, erasure, restriction, objection, and (where applicable) data portability. You can also withdraw consent at any time for non-essential cookies.

You can contact us at: business@advertisingprecision.com

You also have the right to complain to the UK Information Commissioner's Office (ICO).

10. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect legal, technical, or business changes. Any updates will be posted on this page with a revised "Last updated" date.

11. Contact

If you have any questions about this Cookie Policy, contact:

Gal Shlomai (trading as Advertising Precision)
business@advertisingprecision.com
3 Whitebridge Court, Newcastle, NE3 2DL, UK