E-commerce Brands Marketing Specialists

Paid Advertising for E-commerce Brands

We build paid advertising campaigns for online stores that are measured on real profit - not inflated ROAS numbers that ignore the costs eating into your margin.

34% increase in net profit from ads within 3 months

Fashion E-Commerce Brand

2.8x increase in profitable revenue over 6 months

Home and Garden Online Store

47% improvement in customer acquisition cost with 2.1x repeat purchase rate

Health and Wellness E-Commerce Brand

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Free E-commerce Brands Growth Plan

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Common Challenges

Most e-commerce advertising looks profitable until you check the bank account.

Your agency reports a 5x ROAS, but after returns, refunds, shipping costs, payment processing fees, and the product cost itself, you're barely breaking even - or worse.

The problem is that most agencies optimise to a ROAS target that has nothing to do with your actual profitability.

They count every sale at full value, ignore returns (which can run 20-40% in fashion), and never factor in the cost of goods sold.

Our Solutions

We structure your campaigns around actual profit margins, not vanity ROAS. We work with you to understand your true costs - COGS, shipping, returns rates, payment fees - and build targets that ensure every pound of ad spend contributes to real profit. We optimise to margin, not revenue.

We build granular Shopping campaigns that give you control over which products get budget and how much. Instead of lumping everything into a single Performance Max campaign and hoping for the best, we segment by margin, category, and performance to ensure your best products get the most visibility.

We build Meta campaigns that balance prospecting and retargeting to acquire new customers while maintaining efficiency. Our creative testing framework identifies which products, angles, and formats drive the most profitable sales - not just the most clicks.

We don't just look at the first purchase. We build campaigns designed to acquire customers who come back and buy again, using audience segmentation, lookalike modelling, and retention-focused retargeting to maximise the long-term value of every customer you acquire.

Platforms We Use for E-commerce Brands

Google Ads

Search, Display, Shopping & Performance Max campaigns that drive qualified traffic and conversions.

Facebook & Instagram Ads

Meta advertising that reaches your ideal customers across Facebook, Instagram, and Messenger.

TikTok Ads

Engaging video ads that capture attention and drive action on the fastest-growing social platform.

E-commerce Brands Results

7.06 ROAS for Fashion eCommerce

Generated £22,450 in revenue at 7.06 ROAS for a fashion eCommerce store with structured Meta campaigns.

7.06x ROAS£22K sales312 purchases

3 months•£3,000+

What Our Clients Say

“Gal delivered incredible results - we went from struggling to find students to having 814 leads at just £5.29 each. The quality is fantastic and our business has transformed.”

Kim

Owner, Driving Instructor Company

Local Business

“Working with Gal has been brilliant. His approach to paid ads coaching helped me understand exactly how to grow my travel agent training business.”

Danila C

Travel Agent Coach, Travel Coaching Business

Education & Coaching

“Gal's expertise spans multiple industries. He helped both my AI service business and water filtration company with targeted advertising strategies.”

Nathan K

Founder, AI Service & Water Filtration

B2B

E-commerce Brands FAQs

Common questions about our service

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