

169 Instant Form Leads at £34.40 CPL for Office Spaces
Lead gen for office leasing & sales using instant forms -- structured for consistent enquiry flow and measurable optimization.
Leads
*GBP amounts converted from ILS at 1 ILS = £0.23778.
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Winning Campaigns
- Leads: 169
- CPL: £34.40
- Spend: £5,814.53
Best combination of lead volume and CPL in this account.
- Leads: 40
- CPL: £35.10
- Spend: £1,404.05
Additional demand capture with similar CPL.
What Was Happening Before
A commercial real estate company needed to generate qualified enquiries for office leasing and sales. Traditional advertising approaches were delivering inconsistent results and the cost per lead was unpredictable. The challenge was building a reliable lead generation system for a high-value product where each lead could represent significant revenue.
The Strategy
We used instant forms to reduce friction and increase completion rates, with clean campaign structure for segment and location learnings and optimised lead quality levers.
- Used instant forms to reduce friction and increase completion rate
- Clean structure for segment/location learnings
- Optimized lead quality levers (questions + routing + follow-up)
What Happened
The primary campaign generated 169 leads at £34.40 CPL from £5,814.53 in spend. A secondary campaign captured additional demand with 40 leads at a similar £35.10 CPL from £1,404.05 in spend.
169
Total Leads
£34.40
Cost Per Lead
£5,814.53
Total Spend
Instant Forms
Lead Type
What This Means for Your Business
A lower friction conversion path through instant forms increased completion rates, while better segmentation improved performance control. For high-value commercial real estate enquiries, a £34.40 CPL represents strong efficiency when each converted lead can mean substantial lease or sale revenue.
Want results like this with a predictable system?
No obligation. We'll deliver a prioritised growth plan within 72 hours.