Want similar results for your business?
Winning Campaigns
- Leads: 814
- CPL: £6.53
- Spend: £5,314
- Duration: 6 months
Structured by location to maintain relevance and optimise per-area performance.
- Leads: 230
- CPL: £4.80
- Conversion rate: 12%
Instant forms reduced friction and delivered lowest cost per lead.
What Was Happening Before
A UK driving instructor company was struggling to find students consistently across multiple locations. They needed a scalable lead generation system that could deliver affordable enquiries across different areas without requiring massive budgets. The challenge was maintaining lead quality while keeping costs low across a multi-location setup.
The Strategy
We built a multi-location campaign strategy with area-specific targeting, combining form optimisation with creative testing across different angles to maintain strong performance over an extended period.
- Multi-location campaign strategy with area-specific targeting
- Form optimisation to reduce friction and improve completion rate
- Creative testing across different angles (price, convenience, pass rates)
- Weekly budget reallocation toward top-performing locations
What Happened
Over 6 months, the campaigns generated 814 leads at just £6.53 per lead from £5,314 total spend. The instant form test delivered the lowest CPL at £4.80 with a 12% conversion rate.
814
Total Leads
£6.53
Cost Per Lead
£5,314
Total Spend
6 months
Timeframe
What This Means for Your Business
Location-specific targeting improved relevance scores, while form optimisation significantly reduced drop-off. A consistent testing cadence maintained strong CPL over the full 6 months, proving that structured multi-location campaigns can deliver sustained, affordable lead flow.
Want results like this with a predictable system?
No obligation. We'll deliver a prioritised growth plan within 72 hours.