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Winning Campaigns
- Purchases: 312
- Revenue: £22,450.32
- ROAS: 7.06
- Cost per purchase: £10.19
Broad targeting with creative-led optimization for maximum scale.
- Purchases: 89
- ROAS: 12.4
- Cost per purchase: £6.80
High-intent retargeting to capture abandoned carts and browsers.
What Was Happening Before
A fashion eCommerce store needed to scale online sales while maintaining profitable return on ad spend. They required a structured approach to creative testing and audience segmentation that could identify winning combinations and scale them efficiently. The challenge was balancing prospecting for new customers with retargeting existing visitors.
The Strategy
We separated prospecting from retargeting for clean learnings, with systematic creative testing using UGC and lifestyle imagery and weekly optimisation based on performance data.
- Separated prospecting from retargeting for clean learnings
- Systematic creative testing with UGC and lifestyle imagery
- Weekly optimization based on creative and audience performance
What Happened
Over 3 months, the campaigns generated 312 purchases with £22,450.32 in revenue at a 7.06 ROAS from £3,180.50 in spend. The retargeting campaign achieved a 12.4 ROAS with 89 purchases at just £6.80 per purchase.
312
Purchases
7.06x
ROAS
£22,450.32
Revenue
£3,180.50
Ad Spend
£10.19
Cost Per Purchase
What This Means for Your Business
A creative-led approach found winning angles quickly, while clean funnel separation improved attribution clarity. Retargeting captured high-intent traffic efficiently, demonstrating that structured prospecting and retargeting with systematic creative testing is the formula for scalable eCommerce growth.
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