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Winning Campaigns
- ROAS: 56x
- Ticket revenue: £6,441
- Spend: £113
- Geo: UK travellers to Morocco
Geo-targeted campaign with urgency-driven creative achieved the highest ROAS across all client accounts.
What Was Happening Before
A Moroccan ferry company needed to boost ticket sales among UK travellers during a seasonal window. They had limited advertising budget and needed to make every pound count. The challenge was reaching the right audience with the right message at the right time to maximise conversions from a very small spend.
The Strategy
We built a tightly geo-targeted campaign focused on UK travellers with interest in Morocco and North Africa, combining urgency-driven creative with clean conversion tracking.
- Geo-targeting focused on UK travellers interested in Morocco/North Africa
- Urgency-driven creative highlighting limited availability and seasonal pricing
- Clean conversion tracking for ticket purchases
- Rapid creative iteration based on early performance signals
What Happened
The campaign achieved the highest ROAS across all client accounts at 56x, generating £6,441 in ticket revenue from just £113 in ad spend within a single month.
56x
ROAS
£6,441
Ticket Revenue
£113
Ad Spend
1 month
Timeframe
What This Means for Your Business
Highly specific geo-targeting eliminated wasted spend, while urgency messaging matched the seasonal booking window. A low-friction ticket purchase path maximised conversion rate, demonstrating that precise targeting and timely creative can deliver extraordinary returns even on micro-budgets.
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