12.48 ROAS for Local Sushi Restaurant
Always-on online order acquisition for a local restaurant using Meta purchase tracking.
Roas
*GBP amounts converted from ILS at 1 ILS = £0.23778.
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Winning Campaigns
- Purchases: 237
- Tracked purchase value: £14,260.66
- ROAS: 12.48
- Cost per purchase: £4.82
Stable online order acquisition engine with exceptional ROAS.
What Was Happening Before
A local sushi restaurant wanted to increase online orders through paid advertising. They needed a cost-effective, always-on campaign that could drive consistent purchase volume without requiring constant manual management. The goal was to build a reliable online order acquisition engine using Meta Ads with proper purchase tracking.
The Strategy
We set up always-on sales campaigns optimised for purchases, with regular creative refreshes featuring menu updates and seasonal offers, all backed by clean tracking to measure real purchase value.
- Set up always-on sales campaigns with purchase optimization
- Kept creative fresh with regular menu/offer updates
- Clean tracking to measure real purchase value
What Happened
The always-on campaign generated 237 purchases with a 12.48 ROAS, delivering £14,260.66 in tracked purchase value from just £1,143.04 in ad spend. Cost per purchase was an exceptional £4.82.
237
Purchases
12.48x
ROAS
£14,260.66
Tracked Purchase Value
£1,143.04
Ad Spend
£4.82
Cost Per Purchase
What This Means for Your Business
A low-friction online ordering experience combined with strong local targeting reduced wasted spend, while consistent creative testing prevented fatigue. This shows that local restaurants can achieve outstanding ROAS with always-on Meta campaigns when purchase tracking and creative refresh are properly maintained.
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