Want similar results for your business?
Winning Campaigns
- Spend: £2,296.17
- Purchases: 119
- Tracked purchase value: £14,016.65
- ROAS: 6.10
- Cost per purchase: £19.30
Stable always-on sales acquisition engine.
- Spend: £1,139.98
- Purchases: 100
- Cost per purchase: £11.40
Promo-driven purchases at lower CPA (value per purchase differed vs always-on).
What Was Happening Before
A winery wanted to drive direct-to-consumer online sales through paid advertising. They needed a sustainable acquisition strategy that could maintain consistent sales volume while testing promotional offers to find the most effective approach. The challenge was building a reliable always-on engine while experimenting with promo-driven campaigns.
The Strategy
We established a stable always-on sales campaign as the foundation, then layered controlled promotional tests as experiments to identify winning offers and creative angles.
- Kept always-on running for stability
- Layered promo tests as controlled experiments
- Iterated creative angles to avoid fatigue
What Happened
The always-on campaign generated 119 purchases with a 6.10 ROAS and £14,016.65 in tracked purchase value from £2,296.17 in spend. The promotional test achieved 100 purchases at just £11.40 per purchase, delivering the lowest cost per acquisition.
119
Purchases
6.10x
ROAS
£14,016.65
Tracked Purchase Value
£2,296.17
Ad Spend
£19.30
Cost Per Purchase
What This Means for Your Business
A stable always-on base combined with controlled promotional spikes delivered consistent sales while revealing which offers drove the lowest acquisition cost. Creative refresh prevented performance decay, demonstrating the value of structured testing alongside a reliable sales engine.
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