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Winning Campaigns
- Leads: 180
- CPL: £2.00
- CTR: 6.8%
- Duration: 21 days
High-intent local search keywords drove exceptional lead volume at minimal cost.
- Leads: 45
- CPL: £3.20
- Conversion rate: 14%
Capturing competitor searches and brand queries with strong landing page alignment.
What Was Happening Before
A local gym needed to generate membership sign-ups quickly and affordably. Previous advertising attempts had produced leads at high cost with poor conversion rates. The goal was to build a Google Ads campaign that captured high-intent local searches and converted them into membership enquiries at the lowest possible cost.
The Strategy
We focused on high-intent local search keywords with clean campaign structure, combining keyword cleanup with landing page alignment and aggressive negative keyword management.
- Keyword cleanup removing irrelevant and low-intent search terms
- Landing page alignment with search intent for higher conversion
- Negative keyword strategy to eliminate wasted spend
- Bid adjustments by time of day and device
What Happened
In just 21 days, the campaigns generated 180 leads at £2 per lead with a 6.8% CTR. The brand and competitor terms campaign delivered a 14% conversion rate, capturing searches from competitors and brand queries.
180
Total Leads
£2.00
Cost Per Lead
6.8%
CTR
21 days
Timeframe
What This Means for Your Business
A clean keyword structure captured high-intent local searches, while landing page alignment with exact search intent drove strong conversions. Aggressive negative keyword management prevented budget waste, demonstrating that search campaigns can deliver exceptionally low CPLs when structure and intent are prioritised.
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