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Winning Campaigns
- Leads: 205
- CPL: £7.93
- Spend: £1,625.14
High volume with strong CPL for a multi-location setup.
- Leads: 51
- CPL: £5.48
- Spend: £279.39
Efficient acquisition campaign used to maintain cost discipline.
What Was Happening Before
A multi-location gym chain needed to generate membership leads across multiple branches without overlapping audiences or cannibalising performance between locations. The challenge was building a scalable campaign structure that could deliver consistent lead volume at an efficient cost per lead while maintaining clear reporting by location.
The Strategy
We structured campaigns by angle and location logic to avoid overlap, with systematic creative iteration and a weekly optimisation cadence to keep CPL stable across all locations.
- Structured campaigns by angle/location logic to avoid overlap
- Systematic creative iteration to keep CPL stable
- Weekly optimization cadence with budget rules
What Happened
The primary campaign generated 205 leads at £7.93 CPL from £1,625.14 in spend. The network lead gen campaign delivered the lowest CPL at £5.48 with 51 leads from just £279.39 in spend.
205
Total Leads
£7.93
Cost Per Lead
£1,625.14
Total Spend
What This Means for Your Business
Clear segmentation by location and angle improved campaign learning, while consistent testing maintained efficiency at scale. This demonstrates that multi-location businesses can achieve strong per-location performance when campaign structure prevents audience overlap.
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