Hospitality – Hotel (online bookings)Meta (Facebook)
£69,988.89 Tracked Booking Value from £2,533.66 Spend (27.62 ROAS)
Performance campaigns optimized for online hotel bookings with structured testing and seasonal promotions.
27.62 ROAS
Roas
118 purchases/bookings
£69,988.89 tracked purchase value
£2,533.66 spend
*GBP amounts converted from ILS at 1 ILS = £0.23778.
Want similar results for your business?
Winning Campaigns
Campaign A - Seasonal Promo (highest ROAS + highest value)
- Spend: £2,533.66
- Purchases/bookings: 118
- Tracked purchase value: £69,988.89
- ROAS: 27.62
- Cost per purchase: £21.47
Seasonal promotion campaign designed to maximize booking intent.
Campaign B - Always-On Offer (highest volume + best CPA for scale)
- Spend: £2,892.26
- Purchases: 164
- Cost per purchase: £17.64
Stable always-on campaign to maintain volume alongside promos.
What We Did (The System)
- Separated seasonal promos from always-on for stability
- Built a testing cadence around offer angles and creative refresh cycles
- Kept tracking clean so scaling decisions were data-driven
Why It Worked
- Clear promo framing increased booking intent
- Always-on stabilized volume between spikes
- Structured testing reduced volatility
Want results like this with a predictable system?
No obligation. We'll deliver a prioritised growth plan within 72 hours.