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Winning Campaigns
- ROAS: 40x
- Bookings: £13K tracked value
- Spend: £325
- Audience: Weekend leisure travellers
Seasonal creative paired with interest-based targeting drove exceptional returns.
- ROAS: 28x
- Cost per booking: £11.50
- Conversion rate: 8.2%
Retargeting website visitors who viewed room pages but didn't complete booking.
What Was Happening Before
A boutique hotel needed to increase direct bookings and reduce reliance on OTA platforms that erode margins. They had no structured paid advertising in place and were competing against larger hotel chains with significantly bigger budgets. The challenge was to drive high-value bookings at a manageable cost, targeting the right audiences at the right time.
The Strategy
We built targeted Meta campaigns around weekend getaway and leisure interest audiences, pairing seasonal creative with tight geo-targeting to maximise relevance and minimise wasted spend.
- Audience targeting focused on weekend getaway and leisure interests
- Seasonal creative showcasing the hotel experience and surroundings
- Retargeting setup for website visitors and abandoned bookings
- Weekly optimisation of ad sets and budget allocation
What Happened
The campaigns delivered exceptional returns, generating £13K in tracked bookings from just £325 in ad spend over 3 months. The retargeting campaign alone achieved a 28x ROAS with an 8.2% conversion rate.
40x
ROAS
£13,000
Revenue
£325
Ad Spend
3 months
Timeframe
What This Means for Your Business
Strong visual creative matched the aspirational audience mindset, while tight geo-targeting reduced wasted impressions. Seasonal offers created urgency and improved conversion rates, proving that even modest budgets can deliver outsized returns when targeting and creative are aligned.
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