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Winning Campaigns
- Leads: 187
- CPL: £18.50
- Spend: £3,459.50
- CTR: 4.2%
High-intent treatment keywords driving qualified enquiries.
- Leads: 34
- CPL: £22.10
- Conversion rate: 12%
Emergency searches with fastest lead-to-booking conversion.
What Was Happening Before
A local dental practice needed to attract new patients through online advertising. They required a Google Ads strategy that could capture high-intent searches from people actively looking for dental treatments in their area. The challenge was building campaigns that targeted specific treatment types while maintaining efficient cost per lead across both routine and emergency dental searches.
The Strategy
We built a keyword structure around treatment types and intent levels, combining optimised mobile landing pages with dual conversion tracking for both calls and form submissions.
- Built keyword structure around treatment types and intent
- Optimized landing pages for mobile and speed
- Set up call tracking and form submissions as dual conversions
What Happened
Over 3 months, the campaigns generated 187 patient enquiries at £18.50 CPL from £3,459.50 in spend with a 4.2% CTR. The emergency dental campaign delivered the highest intent with a 12% conversion rate and 34 leads.
187
Total Leads
£18.50
Cost Per Lead
£3,459.50
Total Spend
4.2%
CTR
What This Means for Your Business
High-intent search captured ready-to-book patients, while local targeting reduced wasted spend. Fast landing pages improved mobile conversion rates, demonstrating that dental practices can build a reliable patient acquisition channel through well-structured Google Ads campaigns targeting specific treatment intent.
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