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Winning Campaigns
Campaign A – Treatment-Specific Lead Gen (best volume)
- Leads: 1,094
- CPL: £19
- Consultation rate: 60%+
- Duration: 12 months
Treatment-specific campaigns with qualifying funnels dramatically improved lead quality vs previous broad campaigns.
Campaign B – Injectable Treatments (lowest CPL)
- CPL: £16
- Highest consultation conversion rate
- Top treatments: Botox, Dermal Fillers
Google Ads search campaigns for injectable treatments delivered the lowest cost per lead and highest booking rate.
What We Did (The System)
- Replaced single broad campaign with treatment-specific campaigns (Botox, fillers, lip augmentation, skin treatments)
- Built multi-step qualifying funnels on Meta to filter low-quality leads before reaching the clinic
- Created treatment-specific landing pages with practitioner credentials and booking options
- Set up call tracking, form submission tracking, and CRM integration for full attribution
- Implemented weekly optimisation based on consultation feedback from the clinic
Why It Worked
- Qualification step between ad click and reception team eliminated junk leads
- Treatment-specific targeting matched patient intent to the right campaign
- Consultation feedback loop continuously improved lead quality over 12 months
- Lead-to-consultation rate jumped from 15% to over 60%
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