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Winning Campaigns
Campaign A – Discreet Search (primary acquisition)
- Leads: 85
- CPL: £17.65
- Ad spend: £1,500
- Duration: 30 days
Targeted specific search terms men use when seeking help for sensitive conditions.
Campaign B – Condition-Focused (highest intent)
- 49% increase in monthly leads vs previous month
- 28 additional leads month-on-month
Condition-specific targeting with reassuring, professional messaging.
What We Did (The System)
- Identified specific search terms men used when looking for help with sensitive conditions
- Built discreet, high-intent search campaigns with reassuring and professional ad copy
- Created confidential landing pages addressing privacy concerns with multiple contact options
- Navigated Google's health advertising restrictions while maintaining campaign effectiveness
- Set up private conversion tracking configured with patient confidentiality in mind
Why It Worked
- Discreet messaging reduced barriers for men seeking treatment
- Multiple contact methods (forms, phone) accommodated patient privacy preferences
- Platform compliance ensured ads remained approved and live without interruption
- Daily optimisation and lead quality monitoring maintained consistent results
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