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Winning Campaigns
Campaign A – Condition-Specific Search (best quality)
- Leads: 456
- CPL: £23
- Booking rate: 50%+
- Duration: 9 months
Condition and treatment keyword strategy captured patients at different research stages.
Campaign B – Treatment-Ready Queries (highest intent)
- CPL: £20
- Consultation rate: 55%+
- Highest treatment conversion
Patients searching for specific treatments converted at the highest rate.
What We Did (The System)
- Built condition-specific keyword strategy targeting patients from symptom searches to treatment-ready queries
- Structured campaigns by specialty area with detailed pre-consultation qualification
- Developed compliant, authority-building ad copy that communicated expertise and credentials
- Created educational landing pages explaining conditions, treatments, and what to expect
- Implemented comprehensive call tracking and CRM integration for full patient journey attribution
Why It Worked
- High-intent search captured patients actively looking for specialist treatment
- Educational landing pages built trust and differentiated the clinic from competitors
- Feedback loop from consultation outcomes continuously improved keyword and ad quality
- Negative keyword management filtered unsuitable enquiries and protected budget
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