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Winning Campaigns
- ROAS: 12.72x
- Revenue: £27,000
- Spend: ~£2,100
- Duration: 12 months
Steady always-on campaign driving consistent footfall and online orders.
- ROAS: 15x
- Revenue: £4,500
- Duration: 4 weeks
Short-burst promotional campaigns with time-limited offers.
What Was Happening Before
A fast food restaurant chain needed to drive consistent footfall and online orders across multiple locations. They required a long-term advertising strategy that could sustain performance over 12 months without audience fatigue, while also capitalising on seasonal promotional opportunities.
The Strategy
We built an always-on baseline campaign structure with promotional bursts layered on top, combining creative iteration with audience segmentation by location, interest, and past engagement.
- Creative iteration across different food items and seasonal offers
- Audience segmentation by location, interest, and past engagement
- Always-on baseline campaigns with promotional bursts layered on top
- Monthly performance reviews with creative refresh cycles
What Happened
Over 12 months, the campaigns delivered a 12.72x ROAS generating £27,000 in tracked sales. Seasonal promotional bursts achieved up to 15x ROAS, generating £4,500 in revenue during 4-week periods.
12.72x
ROAS
£27,000
Revenue
~£2,100
Ad Spend
12 months
Timeframe
What This Means for Your Business
Consistent creative refresh prevented audience fatigue over the full 12 months, while local targeting kept spend focused on reachable customers. Promotional layering created revenue spikes without disrupting baseline performance, proving that always-on campaigns with strategic bursts deliver sustained returns.
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