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Winning Campaigns
- ROAS: 23x
- Revenue: £4,900
- Spend: £215
- Bookings tracked via pixel
Spa package bundles with seasonal pricing drove high-value bookings.
- ROAS: 18x
- Cost per click: £0.42
- CTR: 3.8%
Couples-focused creative with strong engagement and click-through rates.
What Was Happening Before
A spa hotel wanted to increase bookings for their spa packages rather than room-only stays. They had been running generic hotel ads that failed to highlight the spa experience, resulting in low conversion rates and poor return on ad spend. The goal was to restructure their advertising to drive higher-value spa package bookings.
The Strategy
We restructured the offer positioning around spa packages and wellness experiences, combining lifestyle imagery with strategic retargeting to capture high-intent visitors.
- Restructured offers around spa packages rather than room-only bookings
- Retargeting cleanup to focus on high-intent website visitors
- Creative testing with lifestyle imagery vs offer-led messaging
- Budget reallocation toward top-performing ad sets weekly
What Happened
The spa package positioning drove a 23x ROAS with £4,900 in revenue from just £215 in spend. The couples retreat creative achieved a 3.8% CTR and 18x ROAS, demonstrating the power of audience-specific creative angles.
23x
ROAS
£4,900
Revenue
£215
Ad Spend
2 months
Timeframe
What This Means for Your Business
Package bundling increased average booking value, while a clean retargeting structure captured warm leads efficiently. Lifestyle creative resonated with the wellness-focused audience, showing that repositioning the offer can dramatically improve returns without increasing spend.
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