B2B & Professional Services Marketing Specialists

Paid Advertising for B2B & Professional Services

Paid advertising for B2B companies that generates qualified opportunities with decision-makers - not a database full of downloaded whitepapers from people who'll never buy.

43 qualified demo requests per month, up from 11

SaaS Company (Mid-Market)

£2.3M in pipeline attributed to paid advertising in 6 months

Professional Services Firm

67% reduction in cost per qualified lead

Industrial Equipment Supplier

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Common Challenges

B2B advertising has a quality problem disguised as a volume problem.

Most agencies will fill your CRM with 'leads' - whitepaper downloads, webinar registrations, gated content form fills - and call it a success.

But your sales team knows the truth: 90% of those leads are unqualified, unresponsive, or were never going to buy in the first place.

The problem runs deeper than bad targeting.

Our Solutions

We build Google Ads campaigns that capture decision-makers actively searching for your solution. Not everyone searching is ready to buy today, so we match ad messaging and landing pages to the searcher's stage - awareness, consideration, or decision - to maximise conversion at each point.

LinkedIn is the most powerful B2B advertising platform when used correctly. We build campaigns that target by job title, seniority, company size, and industry to put your message in front of the people who actually make purchasing decisions - not just anyone with a LinkedIn profile.

For businesses with defined target accounts, we build campaigns that specifically reach decision-makers at those companies. Using a combination of LinkedIn, programmatic display, and search, we surround your target accounts with your message across multiple touchpoints.

We build campaign structures that align to your sales funnel. Top-of-funnel campaigns build awareness and capture early interest. Mid-funnel campaigns nurture engaged prospects with case studies, demos, and proof points. Bottom-funnel campaigns drive the final conversion. Every stage is measured and optimised.

Platforms We Use for B2B & Professional Services

Google Ads

Search, Display, Shopping & Performance Max campaigns that drive qualified traffic and conversions.

Facebook & Instagram Ads

Meta advertising that reaches your ideal customers across Facebook, Instagram, and Messenger.

TikTok Ads

Engaging video ads that capture attention and drive action on the fastest-growing social platform.

B2B & Professional Services Results

759 Leads at £8.73 CPL from Meta Ads

Generated 759 qualified leads at £8.73 CPL for a B2B industrial business using a tracking-first Meta Ads strategy.

759 leads£8.73 CPL£6.6K spend

Ongoing•£6,600+

What Our Clients Say

“Gal delivered incredible results - we went from struggling to find students to having 814 leads at just £5.29 each. The quality is fantastic and our business has transformed.”

Kim

Owner, Driving Instructor Company

Local Business

“Working with Gal has been brilliant. His approach to paid ads coaching helped me understand exactly how to grow my travel agent training business.”

Danila C

Travel Agent Coach, Travel Coaching Business

Education & Coaching

“Gal's expertise spans multiple industries. He helped both my AI service business and water filtration company with targeted advertising strategies.”

Nathan K

Founder, AI Service & Water Filtration

B2B

B2B & Professional Services FAQs

Common questions about our service

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