Google Ads for Clinics
High-intent search can be your strongest channel when campaigns are structured for lead quality, not click volume.
Senior-only management•Weekly founder oversight•Month-to-month•UK-focused delivery
Common issues we solve
The Problem
Broad keywords bring low-fit traffic - Generic search terms attract price-shoppers and information seekers who are less likely to book consultations.
Weak ad-to-page alignment reduces conversion - If the ad promise and landing message do not match, enquiry quality and booking intent drop.
No robust negative keyword controls - Without exclusions, budget leaks into irrelevant searches and unsuitable audiences.
Tracking misses lead quality signals - If you only track form submissions, optimisation cannot improve consultation quality properly.
Our Solution
Intent-led keyword structure - We build campaigns around treatment-seeking intent and service-level relevance, so more clicks come from better-fit prospects.
Message-match campaign flow - We align keyword intent, ad copy, and landing content so prospects see clear, relevant next steps.
Active negative keyword framework - We deploy and refine negatives continuously to filter poor-fit traffic before it wastes spend.
Quality-linked tracking setup - We optimise from click to qualified enquiry and consultation outcomes, not surface metrics.
Our approach
Intent-led keyword structure - We build campaigns around treatment-seeking intent and service-level relevance, so more clicks come from better-fit prospects.
Message-match campaign flow - We align keyword intent, ad copy, and landing content so prospects see clear, relevant next steps.
Active negative keyword framework - We deploy and refine negatives continuously to filter poor-fit traffic before it wastes spend.
Quality-linked tracking setup - We optimise from click to qualified enquiry and consultation outcomes, not surface metrics.
Key performance indicators
Cost per qualified enquiry
Enquiry-to-consultation conversion
Consultation booking quality
Service-level lead quality trends
Qualified enquiry consistency
Budget efficiency by campaign segment
What you get
More suitable patient enquiries - Campaigns target users actively searching for relevant treatments.
Lower wasted spend - Stronger intent targeting and exclusions reduce irrelevant clicks.
Better consultation outcomes - Pre-qualification improves lead fit before follow-up.
Clear service-level performance visibility - You see which services and keywords produce real outcomes.
Consistent optimisation rhythm - Weekly actions improve quality and stability over time.
Reporting tied to business outcomes - We focus on qualified enquiries and conversion progression.
Deliverables
Google Ads account structure by service/intent
Intent-led keyword map and testing plan
Negative keyword framework
Ad copy built for lead quality filtering
Landing-page message alignment recommendations
Tracking and attribution validation
Weekly optimisation actions
Monthly performance review and priorities
What to expect
Best for
- Clinics with clear high-intent services
- Teams prioritising quality over raw volume
- Practices ready for structured optimisation
Timeline
Early quality improvements are often visible in 7–14 days. Stronger conversion consistency typically develops over 30–45 days.
Investment
Management starts at £500/month + performance bonus. Example performance model: +£50 per 30 qualified leads.
Want better-quality patient enquiries?
Book your free strategy call and get a practical 30-day growth plan tailored to your clinic.